JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO’s core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential.
Detailed range of services:
1. Facilitating Innovations Through Inward Foreign Direct Investment (FDI) in Japan and Supporting Overseas Expansions of Startups
Promoting FDI into Japan
JETRO is a government-related organization tasked with attracting inward FDI. Therefore, we can provide effective support for foreign companies entering the Japanese market or expanding their business in Japan. In particular, we focus on attracting projects that use new technologies and business models capable of creating high added value and/or contributing to improving productivity. In cooperation with local governments eager to welcome foreign companies, we also put efforts into attracting firms that can help revitalize regional economies in Japan.
Support for Overseas Expansions of Startups
To create globally active startups, JETRO supports overseas business expansion with the Japanese government and related organizations. In line with this, Japan’s Ministry of Economy, Trade, and Industry (METI) began a J-Startup Program in 2018. J-Startup focuses on promising startups. JETRO provides hands-on support for activities such as participating in exhibitions linked to business ecosystems around the world as well as various pre-dispatch intensive training courses like “boot camps” and mentoring programs.
2. Assisting Japanese Companies with Their Overseas Businesses
JETRO supports the development of sales channels and the establishment of bases for small- and medium-sized Japanese enterprises (SMEs) in overseas markets. We select markets where expansion is expected due to strong demand and economic cooperation. In addition, we help streamline the activities of companies already active in those markets. To that end, we provide individual support for Japanese companies, especially for SMEs using the framework of Japan’s “Consortium for a New Export Nation.” We also facilitate business negotiations (such as at overseas trade fairs), the utilization of cross-border e-commerce, the employment of overseas business personnel, the development of frontier markets, and the use of intellectual property. We provide support in line with individual company needs, based on the stage of their overseas development, through activities such as promoting Japan’s appeal.
3. Contributing to the Activities and Trade Policies of Japanese Companies Through Surveys and Research
JETRO conducts research and analysis by using its numerous strengths. These strengths come from various sources. They include our domestic and overseas bases; surveys of personnel with abundant knowledge of regions and industries; networks of local governments, companies, research institutes, and international organizations; and the accumulated studies of JETRO’s Institute of Developing Economies (IDE-JETRO). We share the latest overseas business information widely with Japanese companies. We also contribute to improving the business environments and trade policies for Japanese companies through proactive policy advocacy aimed at domestic and foreign governments.